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Healthcare Marketing: Fight Fragmentation with Integration
With the plethora of media options, marketing channels and consumer touch points, integration is essential for maximizing marketing success. In the not too distant past, marketers had a rather small...
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Healthcare Marketing: Brand Consistency Essential for Success
As the brand evolves and the marketplace changes the brand image must be consistent and strong. Research is conducted, strategic analysis is developed and a hospital’s brand is introduced and executed....
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Healthcare Marketing: 5 Ways to Cultivate Your Hospital’s Brand with Social...
Your brand must be an integral part of your social media strategy. More healthcare marketers are adopting social media as a component of their marketing efforts. But it must reflect our brand. Social...
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Healthcare Marketing: Humanize Your Hospital’s Brand
Humanizing your brand by giving it a personality, making it personable and telling a narrative connects with consumers. Every healthcare marketer tries to connect their brand with consumers. It is an...
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Healthcare Marketing: Should “We Try Harder”, Keep Tagline Longer?
Another tagline bites the dust! Avis drops it’s branding line “We Try Harder” …after 50 years. Avis Car Rental has recently announced they are dropping their iconic brand positioning line, “We Try...
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Healthcare Marketing: What Marketers Can Learn from the Presidential Election
What a brand promises and how a brand acts must be consistent. Otherwise the brand suffers….. and presidential candidates lose elections. This blog is a little longer than most but I think it’s worth...
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Healthcare Marketing: Let’s HEAR it for the Brand!
Just like brand visuals, audio can help recognize, identify, position and enhance a brand. Imagine a swoosh. What do you think of? Nike, of course. When you see the NBC peacock, does a sound come to...
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Healthcare Marketing: PR No Longer the Ugly Stepsister
PR and publicity are important tactics in creating positive “buzz” for a hospital’s brand. PR has always been an important tool of every healthcare marketing department. But there has been a major...
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Healthcare Marketing: Take Your TV to the Movies
Improve your hospitals brand and message recall. Run your television commercials on the big screen. Television advertising continues to prove to be very effective. And research indicates that running...
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Healthcare Marketing: Your Hospital’s Mission or Brand?
Great mission statements define the brand. Mission and brand should be the same. Examine your hospital’s mission statement. How long is it? How many words does it have? Do you fully comprehend it?...
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